Storm & Outage Center marks anniversary

OPPD’s Storm & Outage Center turned five-years-old this month.

The site, operated and overseen by Corporate Marketing & Communications (CMC), has become the go-to site for customers and members of the media seeking the most up-to-date information whenever bad weather hits and threatens service.

The site was “freshened up” last year, but original site features such as videos, photo galleries, and stories on OPPD crews performing restoration and seasonal weather challenges are added regularly.

The site is tied to OPPD’s social media channels – Twitter, Facebook and YouTube.

20200109 Storm and Outage River Restore insideThe site replaced a text-only blog (that served OPPD for the five years before the current Storm & Outage site was unveiled).

“We continue with our original goal of pushing out timely outage updates and safety messaging whenever widespread outages or severe weather events occur,” said Paula Lukowski, supervisor – Customer Communications.

“We’ve provided a lot of good information for customers as well as the media, who keep close watch on the site.”

The Storm & Outage Center has proved its worth time and time again when customers experience outages.

The Storm & Outage Center has recorded more than 282,000 users and 1.5 million page views since 2015, said Lukowski, who spearheaded the site’s creation.

Three storms brought the most visitors to the site – two snowstorms and one storm where multiple tornadoes struck:

  • Oct. 14, 2018 – 26,930 users
  • June 17, 2017 – 25,197 users
  • June 18, 2017 – 11,799 users
  • Feb. 2, 2016 – 6,893 users

CMC media staff the site and are available to the media 24-7 through an on-call rotation.

Members of Customer Care Services work with CMC staff to monitor social media chatter when outages arise. Customer Care also has a rotating on-call staff members who are available day and night.

Jason Kuiper

About Jason Kuiper

Jason Kuiper joined OPPD as a communications specialist in 2015. He formerly worked as a staff writer and reporter at the Omaha World-Herald.